Any
advertiser striving to reach U.S. jobseekers must
realize that nearly one third of their audience,
or 87 million people, belongs to a non-White racial
or ethnic group.
Print
U.S. Media represents more than 800 multicultural
and ethnic newspapers with a combined circulation
of 30 million.
Broadcast
U.S. Media's broadcast team offers key broadcast
stations reaching multicultural audiences. Options
include local, network and cable TV as well as
local and national radio.
Events
& Promotions
Get your job openings into their hands with unique
events & promotions targeting multicultural
audiences. U.S. Media offers cutting-edge events
and promotions in multicultural communities and
on HBCU, UNCF and HACU campuses.
Internet
U.S. Media serves more than 150 African American,
Hispanic, Asian and other ethnic news and entertainment
sites reaching the growing number of multicultural
Web surfers.
AFRICAN AMERICAN MARKET
The population identifying themselves as African
American alone grew 15.6 percent between 1990
and 2000 to 34.7 million. An additional 1.7 million
people identify themselves as African American
in combination with another race.
The median age of African Americans is 30.3 years
compared to 35.3 years for the total population.
There are more African American households
in the U.S. - 12.1 million - than any other ethnic
group.
HISPANIC MARKET
At 35.3 million, Hispanics are the largest ethnic
group in the U.S.
The Hispanic population is also the fastest-growing
ethnic segment. The Hispanic population grew 58
percent between 1990 and 2000.
Hispanics are a young population with a median
age of 25.9 years.
Hispanic households are larger on average with
3.9 members per household.
THE ASIAN MARKET
In 2000, 10.2 million people in the U.S. identified
themselves as Asian alone and another 1.7 million
identified themselves as Asian in combination
with another race.
The Asian population is slightly younger than
the population as a whole with a median age of
32.7 years.
Asian Americans are more likely than the population
as a whole to live in metropolitan areas. Nearly
96 percent live in metropolitan areas of the U.S
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